Patients stay at the forefront for First Coast Cardiovascular Institute when they provide care. Their doctors and staff provide patient-centered care that is intertwined in their mission, vision, and pledge. This ideology was crucial to translate in their bi-annual magazine to communicate their warm and friendly nature to all patients. This was accomplished through welcoming imagery, color palettes, and content. Patients of FCCI all the way through the Jacksonville community can now pick up a copy of their magazine and join in on the mission.